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In response to
"I think you hear less about ring around the collar these days because people stopped wearing dress shirts daily. No more collars. -- nm"
by
Ender
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Trivia: "Wisk was introduced in the United States by Lever Brothers Company in 1956 as the first liquid laundry detergent."
Posted by
Max
Jan 9 '23, 22:44
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"The brand was widely known for its successful "Ring Around The Collar" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them. The campaign was created by BBDO. The nagging sing-song voiceover of "Ring around the collar!" was performed by Bob McFadden.
The campaign was criticized decades later for being misogynistic, with the implication that it was the fault of wives that their husbands left home with dirty collars."
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