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I saw an ad for Better Health (I think it was them, I don't recognize any competitors) the other day and it was SQUARELY aimed at Gen Z.

Paraphrasing

"Now that you're in / graduated from college and 'on your own', do you need a surrogate mommy and daddy to complain to about the slightly hard things going on in your life and nag you to get basic adult stuff done? Have you considered exploiting a therapist so down on their luck they've resorted to this online bullshit to make ends meet?"

I'm bemused and disgusted, but also considering an investment in Teladoc, the parent company. I feel this is going to be a huge hit.


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