ST Alpha - "Why was HBOMax projected to add 3+million subscribers?" (Reading a Post)

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Why was HBOMax projected to add 3+million subscribers?

Posted by the wrong element (aka JFields) Jan 31 '23, 10:20

They canceled completed projects and removed others to lease to competitors. Yet that article said they fell short of projections in both revenue and new subscribers. Why were people projecting that many new subscribers? Did a projected discovery plus migration get delayed? Were they overly optimistic about the new ad supported tier?

Responses:

They didn't miss by much. They had 2.8M new subscribers. People get the service free with a lot of ATT stuff. So, it should always increase. -- nm - David Jan 31, 10:36 2
- So, 200k+ people said "no thanks" to something free? - the wrong element Jan 31, 10:43 1
  - They definitely had cancellations and non-renewals in droves after they started systematically destroying the product's value. -- nm - David Jan 31, 11:02
They also increased prices. -- nm - Qale Jan 31, 10:30
Amazon, channel add-on projection? -- nm - Flavorize Jan 31, 10:24
I don't have an answer for you, but I think I hear clown music. -- nm - Beryllium Jan 31, 10:22

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Why was HBOMax projected to add 3+million subscribers?

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