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In response to "Maybe the first W is the bottom line, the second W is the negative space, and the E is the top line, but rotated 90°? :) -- nm" by Beryllium

No. :-)

If the logo has to be rotated to see a letter then the logo doesn't work. Now I'm wondering if this is worse than the KIA logo. I think the KIA one is worse because I took it for a completely different brand. I look at this and know it's the WWE but without the entertainment part which is exactly what is missing for me so it works. :-)

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