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In response to "Something I don’t get about the film Air, about Nike Air Jordan shoes. Spoils -- (edited)" by Loyola

They knew it was a big deal, but an amazing marketing strategy…so spoils

When they were talking about it, in the shoe design, they knew it would be a hard sell to the CEO…so they mentioned it when Jordan was in the room, so the CEO couldn’t balk—or else the whole thing would be off.

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