work insight: Threads got more official consideration by our social teams this week than any previous Twitter competitor has
Posted by
Max
Jul 7 '23, 19:48
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Enough that we've been encouraged to secure handles.
Pros: ease of use, rapid adoption by millions of users, many brands are adopting it as well
Cons: the numbers may be inflated by existing IG users who simply downloaded the app, and in its current form it lacks certain features that would make it a complete Twitter replacement.
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