how Sapporo USA (likely) killed Anchor Brewing Co after 152 years in business
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"Dias thinks the Japanese macrobrewer’s biggest mistake was purchasing the company in the first place. “Sapporo tried to [upgrade the facilities] to brew Sapporo,” its eponymous flagship rice lager, he says, even though Anchor, with its roster of ales, specializes in open fermentation. “We can’t brew Sapporo. We just don’t have the capacity to do that. I don’t know how they didn’t f*cking realize that.”
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