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In response to "VisCap: The Top 100 Brands by Value in 2023 -- (link)" by prayformojo 🐵

I'm confused -- Apple is a $3trillion company. Are they saying that the brand of Apple is worth 1/10th the company value?

that doesn't make sense to me. The Apple brand sells a shit ton of product because it's the Apple brand.

Based on their own listed criteria...when Apple generates 81bil in revenue a quarter, with a net profit of 20bil...

I'm so confused.


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