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below reminded me of two newish entries for not just a company name spelling bee but really bad renaming: Angie’s List to Angi still makes me wince

and schwan’s home food delivery to Yelloh! is just baffling - they said it’s because of the color of their newly rebranded trucks (that aren’t the same shade), which just makes it worse to me because of the trucking company named Yellow, and enthusiasm about their products. not silicon valley behind the change, that part of the company is still original-family held.

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