Okay, that's new: I occasionally get emails from people who are thirsty to add content to my blog. Usually from total rando places. This morning…
Posted by
Beryllium (aka grayman)
Nov 17 '23, 09:06
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I received another email offering to do that... in a twist, it's from Adobe.
WHAT??
Their opening offer was "a year of Adobe Express". I already pay them for Creative Cloud, *a lot*, yet Express is not really something that interests me.
Anyway, I never respond to these emails, but this one has me wondering if I should. Maybe I could dig in and see what interests them about my site, because I can't imagine I have the amount of readership that would be worth it for them.
I suspect it's about building a loose-knit web of content that hypes up Adobe & links around to the rest of the content & back to Adobe. Not sure what the term for that is; like a variant of guerrilla marketing that is more concerned with quietly building volume than with making a buzzworthy splash.
If it doesn't have a name, I'm going to call it Mycelial marketing - it spreads quietly, like the root system of cordyceps fungi. Maybe it provides value, as with the medicinal uses of cordyceps, or maybe it fuels a zombie outbreak, like hundreds of dead blogs just reposting sponsored content. Who knows. Either way, once it is entrenched, it adds up to a huge amount of largely invisible biomass.
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