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In response to
"$1.44B -- nm"
by
MDH
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what the execs (still) don't seem to get about Barbie is that it wasn't the IP that got the repeat viewings
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"Barbie" might have gotten people interested but Greta could have written that same movie about Non-Infringing Girl's Doll and it would have played basically the same in terms of the comedy and emotional beats. having license to play with actual Barbie dolls in telling her story in that way elevated it, but it's not what kept people coming back to watch it again
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