ST Alpha - "What PR would change the narrative for movies? PR shots are the late night shows (5mil viewers a night total) and Entertainment Tonight." (Reading a Post)

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What PR would change the narrative for movies? PR shots are the late night shows (5mil viewers a night total) and Entertainment Tonight.

Posted by Will Hunting (aka JoeMetz) Apr 3 '24, 12:45

Let's say they sway 10% of the people watching (likely really high), that's $5mil in opening box office.

That's not saving any 250mil production.

Responses:

There's concern actors now get cast (in big movies) based on how many followers they have on social media. - LMS Apr 3, 14:56
Ghostbusters: Frozen Empire had its younger stars reply to videos on TikTok. -- nm - Qale Apr 3, 13:48
PR shots aren't only those. There are morning shows that have them as well. - the wrong element Apr 3, 12:58 1
- And it's not just about the live viewers, it's the multiplier effect of what gets shared on social and other media afterwards -- nm - Roger More Apr 3, 13:01
Dune 2 absolutely would have tanked if they released it last fall without the marketing push it got with the actors -- nm - hollywood big shot Apr 3, 12:55 7
- Totally disagree. It had a huge built in audience that didn't give a lick about PR. They wanted to nerd out on trailers, and speculate about... - Inigo Apr 3, 13:53 3
  - (SAG granted a last weekend extension just so Barbie & Oppenheimer could squeeze their press in before the actors walked) -- nm - hollywood big shot Apr 3, 15:00 1
    - Oppenheimer's London premiere famously had them walk out of it just as the strike hit. -- (link*) - Reagen Apr 3, 15:02
  - the first one barely cracked $40m o.w. WB moved off the October date because of the strikes killing promotion by talent -- nm - hollywood big shot Apr 3, 14:59
- Nah -- it was a high profile sequel to a critical success. It would have been fine. - Will Hunting Apr 3, 13:08 2
  - I don't think it's so easy to discount the impact generated by a week of Dune 2 premieres, each featuring Zendaya in a different outfit. -- nm - Roger More Apr 3, 13:15 1
    - yup. and the social media free marketing of fans talking about it -- nm - Remlik Apr 3, 13:27
It's getting mindspace and getting the "organic" grassroots campaigns. - Reagen Apr 3, 12:49

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What PR would change the narrative for movies? PR shots are the late night shows (5mil viewers a night total) and Entertainment Tonight.

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