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In response to "What PR would change the narrative for movies? PR shots are the late night shows (5mil viewers a night total) and Entertainment Tonight." by Will Hunting

PR shots aren't only those. There are morning shows that have them as well.

I don't know if people still do radio stuff or how much it would help.

The bigger problem is that ads/trailers are what usually sell movies. People watch ads a lot less now. Trailers are targeted in a way that if you're seeing a trailer before a movie you are probably inclined to see that movie already, but a bad trailer can dissuade you.

As for Marvels specifically, the movie just made me want season 2 of Ms. Marvel to come out soon.


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