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In response to "I watched Wrestlemania for the first time in two decades " by Jovian

Reigns was a heel throughout his title run. Cody refuses to be a heel ever. Rock became a heel because of real-life miscalculations.

Rock believed that it should be Reigns vs. him at WM. Since he's de facto in charge of WWE, they went with that. Then, the fans revolted and demanded Cody instead. So, Rock had to turn heel to cover up the previous misstep where he would have been the face against heel Reigns. It was a debacle that somehow turned out better because of all the fuck-ups.

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