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In response to "So what's the economy here? If they dress more extravagant then how do they get more money for their cause? -- nm*" by con_carne

It's a themed event and some people really take it as a creative challenge and enjoy it. Others not as much. I'm not sure I follow your question.

Certainly designers try to create things for the stars for the publicity if that's what you're getting at.

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