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In response to
"the NBA isn't the NFL, I don't get the huge payout... -- nm"
by
Beaker 🍻
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The only thing people will always try and watch live are sports.
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Watching live means not skipping ads. The priorities for buy ads (in US) should probably be NFL, NBA, MLB, NHL followed by other sports. With live Olympic events and other events that don't happen every year like the World Cup also being up there. Then you have unskippable ads, like on demand shows or streaming ads.
I actually don't know what pro sports college football and basketball beat out, but they are surely up there. Pro wrestling might be in the category of other sports for this scenario.
People are moving away from live viewing so they can skip ads. Anything to get them to watch live and therefore watch ads is highly valuable.
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