ST Alpha - "I'm not 100% sure that WBD losing the NBA is going to gain AEW leverage. " (Reading a Post)

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In response to "AEW: TK not happy with offer from WB for media rights...." by Remlik

I'm not 100% sure that WBD losing the NBA is going to gain AEW leverage.

Posted by Will Hunting (aka JoeMetz) May 28 '24, 09:02

Unless AEW is really cheap (like WWE was for USA for so long), they don't pull in massive ad revenue because wrestling has always gotten paid less per ad minute.

There's a real chance that WBD just drops some programming knowing they likely will take a hit overall without their flagship product for marketing.

Hell, I wonder if TBS would just make more money re-running more Big Bang Theory since you can see the viewership drop off immediately as people turn off BBT a few minutes into Dynamite.

It could go a lot of ways -- none would surprise me.

Responses:

WBD's problem is carriage fee renewals. Zaslav badly overplayed his hand, and the company's in real jeopardy of a firesale now. -- nm - David May 28, 09:11 5
- Yeah -- that's why I don't see AEW gaining leverage necessarily. They're going to lose money with the downgrade in carriage fes. - Will Hunting May 28, 09:17 4
  - It's also one of the few ways they can get 700k viewers at this point. The water is at Zaslav's nose. - David May 28, 09:18 3
    - Right -- I wouldn't be shocked if they just somehow book BBT for more time. - Will Hunting May 28, 09:20 2
      - welcome to the Ridiculouness 24/7 channel! -- nm - Beaker 🍺 May 28, 09:36
      - I mean, if they become the reruns channel, their fate is sealed. They'd be better off selling Linear for a nickel on the dollar than doing that. - David May 28, 09:24

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I'm not 100% sure that WBD losing the NBA is going to gain AEW leverage.

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