|
In response to
"billion-dollar marketing idea: if TNT gets frozen out, WNBA should give all their money to them to rebrand Inside the WNBA with the crew and Candace P -- nm"
by
hollywood big shot
|
The idea I had the other day is that NBC or Amazon should pay Barkley whatever he wants to essentially be a 3rd man in the booth of every broadcast
Posted by
rollo
Jun 5 '24, 14:48
|
So you set Barkley up in a studio with a headset and mic, and he just watches all the games going on, and if he has anything interesting to say he turns on his mic for that game. The announcing crew see the Barkley signal light up, so they know he wants to break in with a comment, so they set him up to make his point, and then he's out. He's not a permanent 3rd man, which Simmons was commenting on the other day as a broadcast model that really bogs down a broadcast, but a drop-in 3rd man on any game (being broadcast by whoever is paying for this).
This would give you stuff like, "did you see what Barkley said on the Grizzlies-Kings game last night?" No, you didn't, your affiliate was showing you the Knicks-Magic game instead (with its own Barkley moments during). So you have to go to ESPNBA's Youtube channel to see the clips.
It would become it's own cultural thing. "Man, the Wizards-Pistons game was so bad even Barkley stayed away." Or even, "man, the Wizards-Pistons game was so bad the best part was when Barkley came on to complain about how bad it was".
Imagine if every regular season NBA game (being broadcast by whoever is paying for this) featured 3-8 comments throughout from Chuck Barkley that ran the gamut from insightful to ridiculous. And imagine all the unintentional comedy that would result from technical glitches, Barkley saying something dumb or the booth fumbling an awkward transition. It more or less creates a second stream of entertainment that is not an NBA game, but only happens during NBA game broadcasts.
I believe this idea would increase regular season viewership by enough to justify the ROI, not to mention the potential it creates for other media platforms like ESPNBA's youtube, or twitter, or tiktok, or the wrap-up show, or SVP on sports center.
|
Responses:
|