Why Is Parker Valby Still Racing in Her College Uniform? IMO this an interesting side of NIL
Posted by
JD (aka Jason Dean)
Jun 28 '24, 09:14
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But are athletes who sign NILs then maximizing what they could get after college? Probably not. Some brands hesitate to make a competing contract offer if they know another company has the right of first refusal. And an agent won’t necessarily solicit outside offers, either. So athletes can get “stuck” with the company they signed an NIL with, one coach said, probably for less money than they could get if they didn’t have a preexisting relationship with a brand through NIL. Competition drives pay higher.
That’s especially true for athletes who have a breakthrough after they sign an NIL. Valby is a good example. When she signed with Nike, she had not yet won an NCAA title.
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