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In response to "at half or less the annual output before it became IP or bust. “only hit grand slams” is a dumb way to run a theatrical division -- nm" by mr mooch

In the highest grossing films of 2024, the top highest grossing original IP is #12, "IF", then #13, "Bob Marley: One Love".

Then #17, "Migration", and #19, "Civil War".

This week's original IP, "Trap".

Studios do what makes them money. "Make money for our stakeholders" is the only mandate of a publicly held company.

It's not that original IP isn't profitable, but 0 movies in the top 10 and 4 movies in the top 20 suggests that maybe they need to look elsewhere.


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