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I follow this lady on IG, who is a PR “pro” says Sept is the time celebs try to get the most attention (w/planned PR blasts) but w/the election

pulling attention, the stories have to be bigger and/or more salacious.

Hold onto your butts.

As an aside, she breaks down celeb stories she sees and explains why we are seeing them—

Ex: Recently, Jessica Biel went to the U.S. Open with her 9-year-old son…usually JT/Biel get the people who publish photos of their kids to put an emoji over their faces. This time they didn’t—her speculation is that something is about to be decided Re: Timberlake’s drunk driving and they are trying to remind people that he is a father


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