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How Nike lost its cool -- (link)

Posted by Reagen Sep 14 '24, 04:54

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turns out bean counters don't know shit (www.bloomberg.com)

Responses:

The downturn seemed to start after they had Drake emcee a corporate event. Coincidence? -- nm - Dano Sep 14, 07:24 1
- Usually embracing the youth market works better - Will Hunting Sep 14, 08:59
That article is a marathon. Fortunately, there’s an audio version. Nike used to be 70% of Foot Locker’s sales! Now they have none. - Mop🧹 Sep 14, 07:15 13
- Maybe Nike is just not the brand for you. With my uncommon size, I figured out what feels good based on brand. Now I just buy online with confidence. -- nm - con_carne Sep 14, 08:14 2
  - I've bought some shoes online. Always Converse (which is a Nike brand). But if I need sneakers or hiking shoes, I'll go to Kohls or Big 5. - Mop🧹 Sep 14, 09:48 1
    - Since ordinary folks don't have time to be up to date on which companies own which, I'd be careful about assuming all Nike and all Converse are molded - con_carne Sep 14, 10:49
- That's what I got out of it. They abandoned most retailers. -- nm - zunk takes things literally Sep 14, 08:10 1
  - That's exactly what they did and it allowed that shelf space to be taken by other brands which boosted their sales. It was a foolish move. -- nm - Krusty Sep 14, 08:21
- Nike is back in FootLocker and they'll be back in many other stores as well. They're getting back into retail stores of all kinds from big brands to - Krusty Sep 14, 07:22 7
  - I admittedly have a difficult relationship with shoe stores. Don't think I've bought from one in at least 8 years. -- nm - Reagen Sep 14, 08:00 3
    - With the size of your feet I'm sure it's difficult to walk into a store and buy sneakers or shoes. -- nm - Krusty Sep 14, 08:05 2
      - if his feet are that big maybe he can access through the loading bay at the rear of the place! - mud Sep 14, 08:14 1
        
        :-) -- nm - Krusty Sep 14, 08:30
  - Also, you live in Oregon. If you can't find Nike sneakers there's a huge problem. -- nm - Krusty Sep 14, 07:24 2
    - It seems that’s the point of the article. - Mop🧹 Sep 14, 07:39 1
      - Hmmm...no Nike factory stores near Corvallis. Not fans of the Beavers, it seems. Yeah, 2hrs to a store is BS. - Krusty Sep 14, 07:55
Nike has been the un-cool brand forever, i would argue. the McDonald's of shoes since Jordan -- nm - mr mooch Sep 14, 06:37 4
- *smh* They've been *THE* sneaker brand for nearly 40 years and no other brand has been close to them. Jordan's have dominated the market like - Krusty Sep 14, 06:54 3
  - And they sell a massive amount of clothing to go with those sneakers. -- nm - Krusty Sep 14, 06:55
  - i agree they're clearly the dominant brand. that's not "cool" -- nm - mr mooch Sep 14, 06:55 1
    - H.S. kids and college kids are still wearing them in massive numbers. They're still the coolest brand in sports and it's not close. -- nm - Krusty Sep 14, 06:59
I read that yesterday and it was really interesting to see where things went wrong. They had the industry by the throat and then they got greedy. - Krusty Sep 14, 05:13 4
- Nikes are my running shoes of choice. I’m on their mailing list. It’s been interesting to watch the evolution of their marketing from occasional - mafic Sep 14, 06:17 1
  - They went way too hard with the dunks and other retro sneakers while seeming to leave behind some core consumers like you who aren't buying lifestyle - Krusty Sep 14, 06:26
- The first thing they teach you in business school is that once you reach the top of the mountain, there's no where to go but up. -- nm - Reagen Sep 14, 05:24 1
  - Heh. :-) Who could have foreseen that a person with no interest or knowledge of sneakers wouldn't be the best CEO for Nike? -- nm - Krusty Sep 14, 05:48

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