ST Alpha - "I've of a mixed mind on this one. I think there ARE plenty of people that went direct to southwest.com and booked out of habit and because...." (Reading a Post)

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In response to "that was only the mildest barrier of entry to flying Southwest. if you wanted a Southwest ticket, you generally bought it -- nm" by mr mooch

I've of a mixed mind on this one. I think there ARE plenty of people that went direct to southwest.com and booked out of habit and because....

Posted by ty97 Sep 26 '24, 12:18

...they were of the mindset 'Southwest is cheaper' so they didn't comparison shop.

And I think Southwest has worked so hard for years to keep their fares OFF of the other sites (to the points of suing other sites) because Southwest knows they often are NOT cheaper and don't want to burst that bubble.

On the flip side, SO many people today search on these third party sites to find the flight they are going to book. Southwest was 100% missing out on some of that.

How does it net out? Positive or negative? Not sure.

Responses:

at least for us best coasters, adding the redeye flights will sell infinitely more tix than just putting the fares up on aggregator sites -- nm - mr mooch Sep 26, 12:20 2
- The redeyes are definitely helpful, and they've added some redeyes to Hawaii that are designed for eastbound connections. - ty97 Sep 26, 12:22 1
  - To the IM: 🖕 -- nm - JD Sep 26, 13:51

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I've of a mixed mind on this one. I think there ARE plenty of people that went direct to southwest.com and booked out of habit and because....

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