‘Terrifier 3’ Not Clowning Around: How the Uber-Gruesome Pic Upended the Movie Ratings System
Posted by
JD (aka Jason Dean)
Oct 16 '24, 09:17
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Credit where credit is due and STIS (particularly Dano in this case):
It’s also the second unrated film to open to No. 1 after Renaissance: A Film by Beyoncé, which debuted to $21.8 million in early December 2023 on its way to topping out at $33.9 million domestically. It didn’t have time to go through the ratings process, but it was a concert doc, and people — particularly parents — knew what to expect.
Terrifier 3 had plenty of time, but it didn’t even try to get a rating, meaning it didn’t have to comply with any rules laid out by the Classification and Rating Administration (CARA), which administers the voluntary ratings system on behalf of the Motion Picture Association and the National Association of Theater Owners. And had it been submitted, it risked receiving an NC-17 rating, meaning that no one 17 or younger could buy a ticket, period.
The Hollywood Reporter has learned that theaters carrying the film, including the three biggest circuits (AMC, Cinemark and Regal) are treating Terrifier 3 as if it were an R-rated film, and trying to turn away anyone who is 17 or younger if they aren’t accompanied by a parent or guardian. Two distribution sources noted over the weekend that DreamWorks Animation and Universal’s The Wild Robot saw a noticeable bump, and speculate that teenagers and tweens bought tickets to that film and then snuck into Terrifier 3. The same trend continued on Monday’s Indigenous Peoples Day holiday.
Heh. So that tactic still lives on 8-)
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