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In response to "If Selzer is to be believed, it's old women to the rescue. -- nm*" by Dano

the other thing is that while momentum is hard to measure, it can be a snowball running downhill at shocks

I've experienced a couple of elections where a no chancer suddenly got a poll showing them within reach, and people were like "oh, so my favourite actually has a chance then? I guess I will pick them after all". People like to think their vote has an impact.

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