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In response to "how does it make it more special? Seriously? -- nm" by Beryllium

Does anyone remember the episode of The Office where Jim was teasing Pam with fake proposals?


I just saw the rerun the other day.

"I propose... you get me a cup of coffee!"

etc.


To answer your question, it's the reverse of a big buildup and then a letdown.

(potentially), the contrast of disappointment and the following jubilation is much more memorable than if things had just gone the way she expected them to.


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