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Posts: 152
In response to
"
That's a really odd rollout then. Usually something that limited would be at the art house theatres, not two pretty huge theatres. -- nm
"
by
Qale
it's not really a "test the waters" rollout, it's a "build the hype" rollout.
Posted by
Ender (aka Ender)
Oct 8 '09, 22:39
Needs big enough theaters to fit enough people to spread the word, but few enough screenings that they're going to sell out.
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