Microsoft taps the 'Family Guy' to sell Windows 7
Posted by
stewie (aka whysoserious)
Oct 13 '09, 14:21
|
Microsoft on Tuesday will announce a deal with Fox that will see Microsoft sponsoring a TV show that will merge a pitch for Windows 7 with the comedic stylings of the Family Guy's Seth MacFarlane and Alex Borstein.
The show, dubbed "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," will air Sunday, Nov. 8, at 8:30 p.m. (eastern and pacific). There won't be any commercial breaks, just Windows 7 built into the story line.
In a statement, Microsoft and Fox said they hope to "bring the old 'Texaco Star Theater'-style sponsorships into the 21st century." MacFarlane and Borstein teamed with the folks from Microsoft as well as Redmond's ad agencies--Universal McCann and Crispin, Porter & Bogusky to create the show.
"While the way people watch TV has evolved, their desire to be entertained, and marketers' need to deliver compelling content, hasn't changed," ," the companies said. "Microsoft and Fox are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content Fox viewers enjoy most, whether it's comedy, drama, sports or reality programming on TV or on the Web."
As well, Microsoft and Fox will put on a 12-week college tour allowing students to try Windows 7 and tying in outdoor movie nights hosted by "Family Guy's" Stewie and Brian.
|
Responses:
|
