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In response to "It seems like there's a bunch of companies now that want to do the same thing everyone else is doing" by Guigue

FWIW, in technology, the strategy is usually to get your foot in the door with the next big thing. Get a brand going

earlier and not necessarily think that your new product will go gangbusters overnight. You're not going to take over the marketplace right away, but at least consumers are aware you exist in that arena. Something to build on for later.

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