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34% of households now have an HDTV, up from 20% last year

Posted by Stewie (aka whysoserious) Nov 12 '08, 14:37

The Leichtman Research Group is back again, with its sixth annual study on all things HDTV, extrapolating from a 1,302 household survey that the number of homes with an HDTV has reached 40 million. Overall, HDTV penetration has crossed a third of households, up to 34% from 20% last year, while those with an HDTV set who thought they were watching HD, but actually weren't, dropped slightly to 18%. Also less than pleasing to our eye is the finding that just a 1% increase from last year in the number of customer reporting they were told how to get high definition programming, but the percentage of homes watching HD jumped 5 points to 58%.

Responses:

It just occurred to me that we're on our 2nd HDTV. We've already retired one. And the new guy has a little brother, too. - Mop Nov 12, 15:26
Hey! I finally post something interested on TT and I get SITWAPed! -- nm - Mop Nov 12, 15:09
Of course, can you even buy a big screen TV that isn't HD any more? -- nm - Cuzzin Todd Nov 12, 14:39 1
- No, but you can still buy a dvd player - Stewie Nov 12, 14:50
I'm watching HD but not on an HD set. Stick that in your survey and suck on it -- nm - oblique Nov 12, 14:38 1
- FYI: Just sitting really close to the TV doesn't make it "HD." -- nm - Cuzzin Todd Nov 12, 14:42

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34% of households now have an HDTV, up from 20% last year

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