ST Alpha - "they went to a lot of scifi & comic conventions the year before the first one came out -- nm" (Reading a Post)

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In response to "Also, the original Star Wars trilogy had to build its own fanbase from scratch. " by Dignan

they went to a lot of scifi & comic conventions the year before the first one came out -- nm

Posted by peglegpete (aka peglegpete) Nov 19 '09, 14:48

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Responses:

All nine of them? nm - Dignan Nov 19, 14:52 4
- their marketing was very ahead of the curve, in the same way Lucas had the foresight to retain merchandising rights -- nm - giganto Nov 19, 14:58 3
  - Still, this would have been a fraction of its eventual fanbase. nm - Dignan Nov 19, 15:02 2
    - yeah but for a movie that was expected to be a Fox-killing flop, it was crucial in laying the groundwork -- nm - giganto Nov 19, 15:05
    - (and I would include the marketing as "building a fanbase from scratch.") nm - Dignan Nov 19, 15:04

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