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I don't typically follow Amazon's lighning deals but is it typical for the list price of an upcoming item to jump?

I was watching this digital picture frame that was listed as an upcoming item. The list price on it was $90-something, the sale price was "check back". When the time came for that item to become active, the list price suddenly jumped to $149.99 and the sale price was lised at $69.99. It also immediately went to Sold Out.

It seemed curious and more than a little suspicious. Enough to turn me off of paying much attention to their "deals" again.


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