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In response to "I think you're wildly underestimating the number of casual fans. Those are precisely the people who'll watch because of a story. -- nm" by Reagen

the other factor worth mentioning is how good the NFL's marketing has become at turning ANY matchup into a 'story'

not on the scale of an undefeated matchup, certainly - that writes itself. but they've gotten pretty good and dramatizing whatever teams wind up in the Super Bowl

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