ST Alpha - "like most private label fields, one manufacturer can do dozens of them for different areas of distribution -- nm" (Reading a Post)

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In response to "nobody cares but I'm working on this marketing case about supermarket private label brands and it would be like ... dignan working on a marketing case" by pilgrims and indians love mandy lane

like most private label fields, one manufacturer can do dozens of them for different areas of distribution -- nm

Posted by peglegpete (aka peglegpete) Nov 16 '08, 23:01

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Responses:

it's a marketing case, not a supply chain case. distribution's not a factor. I don't get why store brands are marketed at all. I hate grocery stores. -- nm - pilgrims and indians love mandy lane Nov 16, 23:05 7
- Right now we are marketing the store brand because people have less money to spend. Plus we make more off them. - Todd Manning Nov 16, 23:28
- i always thought the purpose of store brands was to price products of marginally less quality at marginally less prices - pigby Nov 16, 23:12 1
  - i've seen an increasing number of higher quality and price - b! Nov 16, 23:21
- fwiw, i came across this the other day when looking-up something wegman's. nm but: -- (link) - b! Nov 16, 23:12 3
  - oh, and did you see the whole foods stories recently re: their having tours showing how people can save money shopping there? there was mention of - b! Nov 16, 23:24 2
    - i hope they have upped their insurance - pigby Nov 16, 23:26 1
      - heh. i can do ok there... except for their stoopid sexy sesame tofu. (share) - b! Nov 16, 23:30

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