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In response to
"it's a marketing case, not a supply chain case. distribution's not a factor. I don't get why store brands are marketed at all. I hate grocery stores. -- nm"
by
pilgrims and indians love mandy lane
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i always thought the purpose of store brands was to price products of marginally less quality at marginally less prices
Posted by
pigby (aka chris)
Nov 16 '08, 23:12
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to attract the marginal consumer for whom price is of greater value than perceived quality
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Responses:
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