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In response to "i always thought the purpose of store brands was to price products of marginally less quality at marginally less prices" by pigby

i've seen an increasing number of higher quality and price

private label items, from speciality desserts to coffee and more. notsomuch at middle of the road or lower stores, but from nob hill/raley's-types and up.

i think it depends on the store and sometimes manufacturer, like if people find out equivalencies. look at trader joe's or whole foods.


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