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Posts: 153
In response to
"
it's a marketing case, not a supply chain case. distribution's not a factor. I don't get why store brands are marketed at all. I hate grocery stores. -- nm
"
by
pilgrims and indians love mandy lane
Right now we are marketing the store brand because people have less money to spend. Plus we make more off them.
Posted by
Todd Manning (aka Nuditarian)
Nov 16 '08, 23:28
The store brand fruit drink had about an 80% markup when I saw the numbers.
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