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In response to "it's a marketing case, not a supply chain case. distribution's not a factor. I don't get why store brands are marketed at all. I hate grocery stores. -- nm" by pilgrims and indians love mandy lane

Right now we are marketing the store brand because people have less money to spend. Plus we make more off them.

The store brand fruit drink had about an 80% markup when I saw the numbers.

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