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In response to "Help me with my job (at least i'm upfront about it, right?) - is your city/town/area developing any interesting car-free initiatives?" by Andie

Dublin has a thing where you hop ona bike for a euro, travel around on it all day, and you leave it back at one of many drop off points.

An advertising company did a deal with the city where they provide the bikes in return for hundreds of billboards all over the place. It could be more than a euro though.

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