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In response to "Most people have donated already/initial saturation coverage has waned, makes me think the George Clooney telethon mentioned at the GGs last night " by Loyola

If he'd done it last week, he would have captured lots of donations that probably would have gotten made anyway.

This event is more likely to generate giving that wouldn't have otherwise happened, even if it's total number is lower than it would have been last week.

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