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In response to "The best article I read today summed it up nicely that it fits perfectly in Apple's view of things. The device is essentially locked to their content" by oblique

Saying its locked to iTunes is a bit misleading. You sync and transfer via iTunes, but by no means are you required to purchase or download your

music or videos with iTunes. They can be obtained by other means and then put into iTunes before putting them on the iPhone, iPad, etc.

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