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In response to "*blink* You would seriously choose how you smell from a tv ad?" by Spawn

How a corporation chooses to portray itself (in the case of Axe, as disrespectful to women) surely should count for something.

I'm not really saying that I am moving *towards* Old Spice, I'm more trying to say that in the vacuum of a positive role model for advertising behaviour, all the players (axe, gillette, even Nivea) have been on an even playing field of disrespect and objectification of women, and upholding the male stereotypes.

Something's come around that breaks the mold (and, I've used old spice before, and I do kind of like the smell of it), and that positive behaviour is worth promoting. I want to move *away* from the negative/insulting advertising cliches.


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