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In response to "Any overnight #s on viewers for the Oscars yet? I predict a decent bump upwards thanks to Sandra Bullock and Avatar. -- nm" by HdnAgnda

Here you go:

Posted by Callisto (aka Callisto) Mar 8 '10, 09:17

According to Nielsen's local overnights, which measure viewership in 56 of the nation's largest markets, the 82nd Annual Academy Awards averaged roughly a 26.5 household rating/40 share from 8:30 to 11:39 p.m. ET (when the final national commercial aired), up nicely from last year's 22.9/36. (They're expecting the total to be over 40 million, which is very good.)

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This is always sort of danced around in TV rating reporting, but that "40 million" is households, yes? Or is it # of people? - Don Homer Mar 8, 09:20 3
- "viewers" -- nm - Callisto Mar 8, 09:21
- [deleted] 1
  - I imagine it's like newspaper "readership" where they assign an average number of people per box. -- nm - Callisto Mar 8, 09:22

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