ST Alpha - "reese's pieces in ET was the big game changer -- nm" (Reading a Post)

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In response to "Here's a much easier question, gang: Can you name the movie/product placement my prof claimed to be the first time the tactic met with huge success?" by con_carne

reese's pieces in ET was the big game changer -- nm

Posted by mr. irrelevant (aka chris) May 3 '10, 17:10

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Responses:

I love that M&Ms were the first choice, but they said no. - Spawn May 3, 18:09
*ding* I knew this was pretty well known. -- nm - con_carne May 3, 17:11 6
- the only thing that held me up is trying to think if there was some Hitchcock movie that had something like that, or something. -- nm - Reagen May 3, 17:12 5
  - there were a bunch of movies that had placements before E.T., but nothing impacted like it did. -- nm - b. May 3, 17:15
  - I wonder when the James Bond product placements began... -- nm - con_carne May 3, 17:14 3
    - Pan Am were prominent in Dr. No and From Russia with Love - amoxy May 3, 17:18
    - Aston Martin and Walther aren't really brands that are going to jump, though. -- nm - Reagen May 3, 17:16 1
      - Probably true. Just for kicks, here is the original BW article my textbook references "A Product Placement Hall of Fame" - con_carne May 3, 17:25

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