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In response to
"Aston Martin and Walther aren't really brands that are going to jump, though. -- nm"
by
Reagen
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Probably true. Just for kicks, here is the original BW article my textbook references "A Product Placement Hall of Fame"
Posted by
con_carne
May 3 '10, 17:25
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Which says the Bond Franchise has a long history of product placement, but that there was some sort of movie goer backlash with Tomorrow Never Dies.
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