Backboards: 
Posts: 152

While I'd never use one movie as a trend, I hope that Shrek's soft-ish opening is a sign that the public is turning it's back on 3D.

That's the other thing you have to factor into Shrek's $70M opening - that it has the 3D upcharge. At my regular 16 screen multiplex there are no 2D showings. It is 3D or nothing.

Responses:
Post a message   top
Replies are disabled on threads older than 7 days.