ST Alpha - "Old Spice will be in the Business texts for how to successfully revitalize a brand. Old Spice was an "old man cologne" when I was growing up." (Reading a Post)

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Old Spice will be in the Business texts for how to successfully revitalize a brand. Old Spice was an "old man cologne" when I was growing up.

Posted by TWuG Jul 14 '10, 14:52

It is most assuredly not viewed that way anymore.

And the Isaiah Mustafa ads are genius. This is viral marketing at its very best.

Responses:

Is there evidence that the marketing has worked? "Where's the Beef?" was memorable, but not successful, for Wendy's -- nm - ty97 Jul 14, 15:10
the real tale'll be in their sales numbers. any word on those yet? -- nm - b. Jul 14, 15:04 2
- [deleted] 1
  - thank you! -- nm - b. Jul 14, 15:07
[deleted] 8
- oldspice at youtube. nm but: -- (link) - b. Jul 14, 15:02 [youtube] 5
  - [deleted] 4
    - they're doing a two-day marathon session where they source out tweets, facebook comments, and youtube comments about old spice and write and produce - Beryllium Jul 14, 15:06 1
      - (And it's not something that was planned before - they're seeing them live, and responding somewhat live-ish.) - Beryllium Jul 14, 15:07
    - I think there have only been a couple of actual tv ads; but there are now more variations being offered on youtube, adding onto the virally spread - b. Jul 14, 15:06 1
      - They're not really ads; that might be what's confusing. -- nm - mara Jul 14, 15:07
- press "power" on you TV remote :) - Danedukenuuk Jul 14, 15:02
- No one talks about those ads. -- nm - Mop (219 lbs) Jul 14, 15:00
hee hee, funny *still buys his higher end clinique* -- nm - chuckles Jul 14, 14:59
[deleted]
It's not viewed that way anymore? - musubi Jul 14, 14:55
I dunno ... this one is pretty good, too, and it pre-dates Isaiah. But it also pre-dates the internet, which may be why it didn't get as much attntion -- (link) - Beryllium Jul 14, 14:54 [youtube] 4
- (I should know better. It doesn't pre-date the Internet. It just pre-dates the rampant popularity of the WWW and email and this whole - Beryllium Jul 14, 14:55 3
  - Right. The WWW and e-mail only had a niche audience 3 years ago. -- nm - Mop (219 lbs) Jul 14, 14:57 1
    - that may be when it was uploaded, but it strikes me as being slightly older than that, like 2001 or so. Pre-youtube. -- nm - Beryllium Jul 14, 15:05
  - yes it is from last spring i think :) -- nm - Danedukenuuk Jul 14, 14:57

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Old Spice will be in the Business texts for how to successfully revitalize a brand. Old Spice was an "old man cologne" when I was growing up.

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