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Posts: 154
In response to
"
Old Spice will be in the Business texts for how to successfully revitalize a brand. Old Spice was an "old man cologne" when I was growing up.
"
by
TWuG
It's not viewed that way anymore?
Posted by
musubi
Jul 14 '10, 14:55
I really don't know. I guess for new consumers who have no preconcieved image of the brand. The ads haven't changed my perception of the brand though.
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