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In response to
"
Old Spice will be in the Business texts for how to successfully revitalize a brand. Old Spice was an "old man cologne" when I was growing up.
"
by
TWuG
Is there evidence that the marketing has worked? "Where's the Beef?" was memorable, but not successful, for Wendy's -- nm
Posted by
ty97
Jul 14 '10, 15:10
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