In response to
"Yeah, once a movie gets out that it won't be panned before it's release it's dead movie walking. -- nm"
by
Bacon
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That's WOM having the opposite effect. I'm saying that Inception isn't front-loaded. A lot of block busters are.
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And for all your information. Used to be that movies opened and weren't expected to make the biggest money on opening weekend. They were expected to pick up business as word got out. This is that kind of movie. The ads give you an idea about this movie, but it still doesn't look like the type of movie that you turn off your brain to go see, not exactly what most people go to summer movies for.
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