ST Alpha - "someone forgot to tell Old Spice that the purpose of its awesome marketing is to actually, you know, sell more product -- (link)" (Reading a Post)

SlickerTalk
Search Archives
The Leaderboard
The FAQ

Login
Create Account

Search Dr. S. Talk
TT/ST Wiki
How Well Do You Know ...

RSS Feed

Hosting by DigitalOcean

Support ST on Ko-Fi

Down to Post

Backboards:

Posts: 157

someone forgot to tell Old Spice that the purpose of its awesome marketing is to actually, you know, sell more product -- (link)

Posted by chuckles (aka chris) Jul 21 '10, 17:14

(No message)

http://tv.yahoo.com/blog/despite-enormous-popularity-old-spice-guy-not-helping-sales--1403 (tv.yahoo.com)

Responses:

that conflicts with the p&g comment last week re: being pleased with sales. I just dug around to find the source of the data, and it appears to be - b. Jul 21, 17:18 8
- more, from "brand week" - those numbers were for the 52 wk pd ending june 13. - b. Jul 21, 17:29 7
  - It's the short term thinking of the internet. Like the 3D thing, it's the blind leading the blind in terms of analysis. - David Jul 21, 17:34 6
    - I'm irked that some of the stories are from big name pubs. I did better research in a few minutes than they bothered to do. -- nm - b. Jul 21, 17:37 2
      - Yup and then people like pixie blindly regurgitate them. It's a fascinating iteration of the internet. -- nm - David Jul 21, 17:42 1
        
        yah, mick., stop regurgitating! -- nm - b. Jul 21, 17:44
    - exactly. like all those dot com super bowl ads. look at those companies today! -- nm - chuckles Jul 21, 17:34 2
      - The internet needs more common sense. You should just ask me instead of reading like this. -- nm - David Jul 21, 17:36 1
        
        millions of eyeballs. period. -- nm - chuckles Jul 21, 17:37
The YouTube thing was a week ago. I'd give it some time. - Tim Jul 21, 17:16 1
- right re: time, especially since what I linked to is dated 7/14. - b. Jul 21, 17:21

Post a message top

Replies are disabled on threads older than 7 days.